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Joey Farbstein

Results

My clients' numbers.

I run marketing for local service businesses: tree services, landscapers, builders, remodelers, pet resorts and dozens of other trades.

22,700+
Leads for clients since 2022
$50M+
Revenue for clients
50+
Local businesses served
10 yrs
In marketing

Case studies

Four clients and what I did for them.

Tree service

Central Coast, CA · since 2023
$1M→$3M
Revenue growth in one year
+38%
More leads May to Sep 2026. Cost per lead $19.19 → $15.71.
50→650+
Google reviews, 2023 to Oct 2026
554
Leads from ads in 2024.
1,149
Leads from ads in 2025.

"The review system alone has transformed our company. We now rank #1 in our area for tree services. The ROI has been incredible."

Logan · Tree service · California

Landscaping

Ventura County, CA · since 2024
~$30K
A month from Google Ads, averaged over 7 months, per the owner
$90K
Added in the first 90 days
$2M→$3M
Revenue growth in one year

"In the first 90 days we added about $90,000 in revenue. And after 2 years, the growth has changed our lives."

Nick · Landscaping · California

ADU design-build

Los Angeles & Phoenix · since 2023
$25K ad spend→$1.02M revenue
Jan to Oct 2026
~40x
Revenue for every $1 spent on ads, same months.

"We 10xed whatever we put into it."

Charlie · ADU design-build · California

Remodeler

Phoenix, AZ · since 2026
~7x
About $11K in search ads turned into about $88K in closed jobs over 90 days
$293→$137
Cost per lead, May to Sep 2026
19→43
Leads a month, same months
~$5,700
Monthly budget. It stayed about the same.

"You're doing a fantastic job."

Devon · Remodeling · Arizona

How I report

Every client gets a lead portal and a monthly report.

This is one month from the tree service. It shows how many leads came in and how many turned into booked jobs.

"I love the dashboard, lead portal, and how everything gets noted. It makes reporting and communication seamless."

Devon · Remodeling · Arizona
Tree service · CaliforniaAug 31 to Sep 29, 2026 · all ads
286
Leads
up 38% from May
234
Leads they talked to
82% of leads
$15.71
Cost per lead
was $19.19 in May
86
Leads that booked a job
was 72
Leads
286
Talked to
234
Booked a job
86

Spend includes Google, Local Services Ads and Meta. Booked jobs come from their job software.

More from clients

"We've seen the fruit and the results, so I feel like we're going in the right direction."

Enrique · ADU design-build · California

"We grew a ton. When we first started we only had 3 homes under management. Now we have over 60 homes that we manage."

Dan · Vacation rental manager · Idaho

"Whatever you did worked, and appreciate the job handled."

Holli · Trailer repair · California

Book a 30-minute call.

I'll look at what you're running now and tell you what I'd change first.