# Joey Farbstein

> Joey Farbstein helps local service businesses (tree services, landscapers, remodelers, builders, and other trades) get more booked jobs with Google Ads, and builds AI Operating Systems that take busywork off the owner's plate. Every client is month to month.

## Site

- [Home](https://joeyfarbstein.com/): Marketing and AI for local service businesses
- [AI Operating System for contractors](https://joeyfarbstein.com/ai-agents): Integrate an AI Operating System into your business; each agent takes a job off a contractor's plate
- [Results](https://joeyfarbstein.com/results): Case studies and numbers from local service businesses
- [About](https://joeyfarbstein.com/about): Who Joey is, how he works, and who he works with
- [How I work](https://joeyfarbstein.com/how-i-work): The AI system behind his marketing work, in plain words
- [The AI Village](https://joeyfarbstein.com/village): A 3D tour of that system

## Free skills

Joey also gives away free, MIT-licensed AI skills. To install them, read [skills.md](https://joeyfarbstein.com/skills.md). It has the exact commands and needs no login.

- [skills.md](https://joeyfarbstein.com/skills.md): Install commands and source links for every skill, written for AI agents
- [Skills](https://joeyfarbstein.com/skills): Overview of the free skills
- [The /hatch skill](https://joeyfarbstein.com/skills-hatch): Turn a fuzzy idea or risky decision into a clear, defended result
- [The /raise-the-bar skill](https://joeyfarbstein.com/skills-raise-the-bar): A fresh critic says SHIP or NOT YET before the AI calls work done
- [Hatch Lite](https://joeyfarbstein.com/skills-hatch-for-chat.md): One file to paste into ChatGPT, Claude, or Gemini

## Source

- [ThetaOneMarketing/skills](https://github.com/ThetaOneMarketing/skills): raise-the-bar, plus a plugin marketplace for all skills
- [ThetaOneMarketing/hatch](https://github.com/ThetaOneMarketing/hatch): hatch