Builder · Marketer · AI consultant · Currently nomadic
I run Local Pro Solutions — and post the exact tips and systems that make it work.
The arc
I came out of Westmont College in 2016 and went straight into tech startups. My first real job was in customer service — which sounds humble until you realize it's the single best vantage point in any company. You hear everything. Every complaint, every workaround, every product gap, every reason someone churned. I didn't know it at the time, but that's where I started learning how customers actually think.
At one of the startups I was at, I noticed the biggest unmet need wasn't a feature or a process — it was that we had no help center. Customers were asking the same questions over and over, and there was nowhere to send them. So I pitched the project, got the green light, and built it. That became my crash course in how content gets structured online — which pulled me into web design, then SEO, then paid ads, then the whole search-engine ecosystem. One thread led to the next.
By 2022 I had the full stack of skills — content, design, SEO, ads, conversion — and I picked the market I wanted to serve. I niched hard into home services and local services because that's where the real work happens and the marketing was the worst. I've always approached lead generation with a developer's mindset: systems thinking, instrumented loops, build it once and let it compound. That posture is what separated Local Pro from the template agencies in the space.
With AI, the work stopped being just ads and websites. Now I build the systems underneath — every call captured and scored, every pattern fed back into the ads, the copy, the follow-up, and the way the business runs. Marketing is the wedge. The real product is a business that compounds what it learns.
22,700+
Exclusive leads generated
$50M+
Revenue generated for clients (businesses at $400K–$2M ARR)
What I'm nerding out on lately
Confession: I'm a nerd about this. When I'm not running campaigns, I'm deep in the ideas underneath them. These are the topics I keep coming back to.
The agents
AI that does the work, not just the talking — agents that research, decide, and ship a task end to end instead of drafting text for a human to finish.
The machine
Software that runs on its own — marketing and ops that kick themselves off on a schedule, check their own work, and log what they did, no babysitting.
The loop
Systems that compound what they learn — feedback loops where every result teaches the next one, so the machine gets sharper each cycle instead of standing still.
The signal
The signal hiding in every conversation — the calls, quotes, and questions most businesses throw away are the exact data that sharpens their ads, copy, and follow-up.
The plumbing
Wiring AI into the systems a business actually runs on — the CRM, the phones, the field software — so agents can touch real tools, not just a chat box.
The memory
Capturing what lives in an owner's head — self-feeding knowledge bases that read the work as it happens, so hard-won expertise gets reused instead of lost.
Who I work with
How I think
Most marketing chases the next customer. I'd rather build the thing that gets smarter every time you win one — catch the signal a business is already throwing away, feed it back into the work, and let growth compound on its own.
Writing
I write about the operating-model shift happening in local service businesses, recursive AI loops, customer intelligence, and what it actually takes to build something that learns.
A framework for embedding recursive AI loops into the businesses that power local economies. The five layers, the customer intelligence loop, and why marketing is just the wedge.
A complete, copy-able playbook for building a self-learning SEO system on a local service business website — from data layer to skill files to safety gates.
Get in touch
Book a free 15-minute call and I'll tell you straight — what's slowing your leads down, and whether I can help. No deck, no pressure.
Currently open to: new Local Pro Solutions clients — any local business that wants more leads — plus build & AI-consulting projects for other builders in the space.
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