Joey Farbstein
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AI Search

Why you don't show up on ChatGPT, and how to fix it.

2 min read · July 2026

The Problem

Ask ChatGPT “who's the best [your trade] in [your town].” Your business doesn't come up.

Why

ChatGPT doesn't use Google. It searches with Bing instead. Your Google Business Profile and your Google reviews never reach it. It's looking at completely different information than you'd expect.

You ask→Google
You ask→ChatGPT→Bing

Fix It

Three things, in order.

Claim Bing→ Plain-language copy→ Matching info everywhere
1

Go to bingplaces.com and claim your business. It's the Bing version of a Google Business Profile. Takes about 10 minutes, and almost nobody's done it.

2

Say exactly what you do and where, in plain words, on your website. Not “trusted experts since 1998.” Say “We fix water heaters in Mesa.”

3

Use the same business name, address, and phone number everywhere online. Google, Bing, your website, all of it, matching exactly.

— Joey / LocalPro Solutions

Sources

  1. OpenAI Help Center — “ChatGPT Search”: OpenAI's own documentation states ChatGPT search shares queries with the Bing search engine to return web results.
  2. Local Falcon — “ChatGPT Local Search Data Sources”: confirms ChatGPT has no direct integration with Google Business Profile, and draws local business info from Bing Places, directories, and business websites instead.